Lab welcomes new colleague: Ellen Bulthuis

Lab welcomes new colleague: Ellen Bulthuis

Ellen Bulthuis will start as lab coordinator of the Urban Leisure & Tourism Lab Amsterdam in February. She succeeds Jolanda Möller. Due to extra work and projects within her other position as an educational logistics advisor, Jolanda can no longer combine both jobs.

We are very pleased with the arrival of Ellen, because of her expertise in the field of tourism policy in Amsterdam.

Who is Ellen?

I am born and raised in Amsterdam so I know the city like the back of my hand. I now live in the heart of Amsterdam and it couldn’t be more central: on a ship in the Oosterdok. I can almost see Amsterdam North from my house.

After years of working in (sustainable) tourism, initially as a tour guide, but then mainly as a product manager for various adventure travel organizations, the cake was over after almost 20 years and the time was ripe for a switch to education. I have been working for almost 5 years now with great pleasure at Inholland University of Applied Sciences in the International Tourism Management bachelors’ programme, where I mainly provide lessons on tourism policy. Together with students, we look at, among other things, how we can offer tourism in a responsible manner. I am also a learning coach in year 1 and coordinator of the Business Travel & Incentives minor.

I recently graduated (cum laude!) from the University of Leeds with a master’s degree in Responsible Tourism. As an inner-city resident, I wrote my thesis on a topic close to home: namely the erotic center (to move sex workers from the Red Light District to elsewhere) as a solution (?) for the overtourism problem in the Amsterdam city center.

One of the reasons for joining the Urban Leisure & Tourism Lab Amsterdam is that I hope to be able to make a link to the city center and learn from what is going on and solutions are being sought in Amsterdam North. I also hope to make a positive contribution to the lab, partly by focusing on ‘community building’ in order to gain an even greater foothold in Amsterdam North with the lab.

21 December 2023